Working in collaboration with DDB and McDonald’s, Trigger created a continually updating augmented reality app featuring animated movie characters. Through the use of Vuforia, this app brings select McDonald’s Happy Meal boxes to life!
As a part of the McDonald’s healthy kids initiative, the activity gets children excited about healthy foods in a fun and interactive way. Through AR, a garden filled with apples, carrots and cherry tomatoes sprouts from the Happy Meal box. Toss as many fruits and vegetables to How To Train Your Dragon 2’s Hiccup and Toothless using different combinations to unlock special moves – a barrel roll, fireball and a divebomb.
Previously, the app featured Mr. Peabody & Sherman catching as many fruits and veggies as they could before time ran out. (Click here to watch!)
Available in international markets on the App Store and Google Play.