Jason Yim, Trigger President and Executive Creative Director, recently spoke at AFI DigiFest to provide a behind-the-scenes look at Trigger’s involvement with Sony Pictures’ District 9. The Mann Chinese Theatre auditorium was packed with folks who wanted to learn more about Trigger’s integrated marketing campaign for the film. Jason discussed the 4 ARG sites, the Flash game, and the augmented reality application, MNU Training Simulation, before answering some questions from the audience. If you missed it, be sure to check out this great clip from AFI on YouTube.

Feel free to also read this PBS article about the event.