In conjunction with Wildlife Alliance, TRAFFIC, and Jeff Corwin Connect, Trigger released the Wildlife Watch app for iPhone to increase awareness and protect the wildlife of Southeast Asia. The app provides information about heavily trafficked species and a map that pinpoints trade hotspots in Cambodia. There is even an Incident Report feature that lets you report the illegal handling of animals directly to Wildlife Alliance. Users can report which animals they saw, how and where they were being traded, and submit wildlife photos. The app also teaches users how to identify products and foods made from threatened animal or plant species, and provides exclusive video clips featuring Jeff Corwin.
The intent of the app is to license the app’s engine at no-cost to qualified NGOs.