Theatrical Site for Safe House Launches
Trigger recently launched the theatrical site for Universal Pictures’ Safe House. The site has gotten quite the update since the teaser site launched awhile back. On top of the usual sections you’d find in a full theatrical site, the Safe House site has been updated to add an immersive pre-rendered 3D experience called “HUNT DOWN TOBIN FROST.” This feature provides a sneak peek at 3 locations from the film (completely modeled in 3D by Trigger) as users try to chase down Denzel Washington’s character. This experience includes 12 interactive hotspots which are trackable in a collection tray. Find all 12 hotspots and you’ll unlock 3 movie wallpapers and an exciting clip from the film! The site also includes a plethora of content, such as exclusive video and stills, and custom VO.
Ghost Rider: Spirit of Vengeance Video+ Site Launches
Last week Trigger launched the Video+ site for Sony Pictures’ upcoming film, Ghost Rider: Spirit of Vengeance. This unique “interactive video” feature lets users go behind the scenes on one of the film’s biggest stunts, where one of the directors and main actors were both hung by a crane off of a cliff to get the shot. The feature includes play, pause, fast-forward and rewind scrubber controls, multiple camera angles, and over a dozen text & video hotspots that provide additional behind the scenes footage & facts on the film/stunt. Trigger recreated the entire scene using 3D models and animations, and the site includes a PIP display of the side-by-side shots from the actual film. Users can also activate Full 360° Mode to gain full 360° camera control of the stunt over the cliff.
Vuforia by Qualcomm and Sesame Workshop Prototype Playset
Trigger Apps collaborated with Qualcomm and Sesame Street Workshop to create the Sesame Street Playset Prototype. This augmented reality prototype built for Android shows off the educational value of Qualcomm’s new Vuforia technology, which allows for AR tracking of multiple 3D, physical objects. Through AR, these objects animate and are able to interact with one another.
The app prototype features two types of play: Free Play allows children to add objects to the “Living Room Rug” (AR mat marker) and see how the objects interact. In guided play, the objects are placed on a mat all together, triggering a game-like experience. In this “Bathroom Scene”, the user is prompted to play a game of “hide-and-seek” to find the Rubber Duckie. Animations are triggered based on the position/proximity of the Android device to the object. We used an HTC Jetstream for this prototype.
Some fun facts, our close partnership with Qualcomm made this prototype the first time the technology was ever used. The AR tracks up to 5 3D objects at once! Additionally, video can play within the AR experience.
View Qualcomm’s Video Sizzle of the Prototype Playset
The Amazing Spider-Man Site Launches
Trigger and Spider-Man go a loooooong way back. Well, it’s no surprise that Trigger designed and developed the theatrical site for Sony Pictures’ upcoming film, The Amazing Spider-Man. The site has Story, Characters, Cast, Filmmakers, Trailer, and Gallery sections. As a way of encouraging users to browse the full site, the background images found on the homepage and Character pages can all be downloaded as wallpapers. The site also features a lot of subtle 3D animations and effects which further enhance the look of the site.
Trigger created the custom background music for the site and the site auto-scales on all monitor sizes, including standard and widescreen resolutions. Stay tuned for future updates to the site, along with more releases coming soon as part of the film’s digital campaign. The film is due out July 3rd.
Ghost Rider: Spirit of Vengeance Site Launches
Trigger recently launched the theatrical site for Sony Pictures’ upcoming film, Ghost Rider: Spirit of Vengeance. The site includes sections for Story, Cast & Filmmakers, Gallery, Videos, and Downloads.
The site includes a nav & other content fueled with parallax effects and glorious fire interstitials. Some unique features of the site are a mouse cursor “burn” effect (burn copy and photos by hovering over it! Note: you can’t burn Johnny Blaze) and animated gifs for download in the Downloads sections. Yes, gifs! Is this the future of film digital marketing? We hope so.
Due out in under a month (February 17th), the superhero film will be released in 3D and is a sequel to the 2007 film Ghost Rider, with Nicolas Cage returning in the starring role. Be sure to stay tuned for news on other Ghost Rider-related projects that Trigger has been working on.
In The Land of Blood and Honey Flash and Mobile Sites Launch
Trigger designed and developed the official theatrical sites (both web and mobile) for FilmDistrict’s In The Land of Blood and Honey. The film, which is the directorial debut of Angelina Jolie, is a love story set against the backdrop of the Bosnian War. The film was shot in both Serbo-Croatian and English languages and features a Bosnian cast including Zana Marjanovic, Goran Kostic, and Rade Šerbedžija.
The site includes sections for Story, Cast, Filmmakers, Gallery, Video, History, and Personal Stories sections. Two unique sections on this film’s website are the History and Personal Stories sections. The History section provides additional information on the Bosnian War, and the Personal Stories section shares the personal accounts of the local cast and how the Bosnian War affected them and their families (all told in their own words). The site also has a convenient & handy ticketing widget and a Critical Acclaim section with press quotes.
Trigger created 2 versions of the mobile site, one for smartphones and another for tablets. The smartphone version of the site features a ticketing widget, Trailer, Story, and Gallery sections. The robust tablet version of the site features all of the sections found on the Flash website.
Visit the In The Land of Blood and Honey Site on Web or Mobile
Owney: Tales from the Rails iPad App and Site Launch
Before the holidays, Trigger worked with the Smithsonian Institute to create the Owney: Tales from the Rails iPad app and web-based site. This animated adventure eBook tells the life story of the dog named Owney, the official mascot of the Railway Mail Service. Owney traveled all over the world and collected tags for his collar from mail clerks from all around. The free eBook, which is nearly 70 pages long, features voice-over narration from Trace Adkins, music, and plenty of eye-catching animations to keep children engaged. Tales from the Rails is also supported by a curriculum guide created by the Smithsonian for teachers who wish to plan their lessons around Owney’s inspirational story.
What To Expect When You’re Expecting Teaser Site Launches
Trigger recently launched the teaser site for Lionsgate’s upcoming film, What to Expect When You’re Expecting. The film is directed by Kirk Jones from a screenplay by Shauna Cross and is based on the book of the same name. It stars an ensemble cast of Cameron Diaz, Matthew Morrison, Elizabeth Banks, Anna Kendrick, Brooklyn Decker, Jennifer Lopez, Rodrigo Santoro, Rob Huebel, Chace Crawford, and Chris Rock. The film comes out in mid-May.
Trigger Nominated For 2 Pixel Awards
Trigger has been nominated in the 6th annual Pixel Awards competition, in both the Apps and Movies categories! The projects include:
- Apps – Evil Dead App
- Movies – Rango
Through December 18, users could vote daily in the Pixel Awards’ People’s Champ polls. We find out who the winners are later this month.
Moneyball: Match Wits With Billy Beane Game Launches
In September, Trigger launched a Flash game for Sony Pictures’ Moneyball. Moneyball: Match Wits With Billy Beane is a strategy game where the player has to choose the optimal “Moneyball” route for three everyday situations one would take on their way to a baseball stadium: commuting to the stadium, walking in the parking lot, and choosing which line to wait in. The goal is to match or better Billy Beane’s score in any of these scenarios, taking into account factors such as time and money, and aim to become a true Moneyballer. Note that the second scenario is the only one where you can actually get a better time than Billy; in the other two you can only tie. The game also features social sharing, travel-based statistics which are displayed throughout the game, and original music.